Melanie McClintock

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“Thing-power perhaps has the rhetorical advantage of calling to mind a childhood sense of the world as filled with all sorts of animate beings, some human, some not, some organic, some not.” (J. Bennett, 2010)

Brand Direction
Harley Davidson
Trend analysis, consumer study,
CMF strategy, product application

Next Generation Rider
Gen X Female:  The Mystic 
A critical look at the next generation of riders focuses on the Gen X female to identify their lifestyle, challenges, and fears to inspire a CMF strategy that embraces adventure.