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Brand Direction
Harley Davidson
Trend analysis, consumer study,
CMF strategy, product application
Next Generation Rider
Gen X Female: The Mystic
A critical look at the next generation of riders focuses on the Gen X female to identify their lifestyle, challenges, and fears to inspire a CMF strategy that embraces adventure.
![](https://freight.cargo.site/t/original/i/6e01009a6ed545ad57eb9c24ff8de598f61f212325c89a0c63c1a658498e970a/McClintock_Harley-Davidson-3.jpg)
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![](https://freight.cargo.site/t/original/i/1f47f0005e812d2a483460e9b3dd25fa3fdbcbe635f214c3639e2173a1d47486/McClintock_Harley-Davidson-15.jpg)